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Science of Business

Successful Hotel Online Sales

Successful Hotel Online Sales

Steps Succesful Online Sales

New trends in web booking are changing the online market and travel. New technologies make it possible for visitors to Websites to compare prices in various destinations according to a variety of criteria. It is possible to combine offerings; sophisticated Web systems recommend which action to take and they suggest the best choices; hotel guests can rate hotel services and facilties and advise other travellers about spending holidays in a specific facility.The hotel industry is getting more competitive and complex each day. Optimizing hotel revenue management strategies has become a technical task. Choosing a clear price positioning strategy for the hotels rate policy will help strengthen hotels value perception to consumers.

You are a step away to a successful online presence. There are really two components. The first two steps are about building your core asset (your website), the platform from which you can do all the rest.

1. Great Content and Photos

You need great photos and interesting stories to get the attention of travellers when they visit your website or read about you on blogs or Facebook. The smaller the property, the more important it is to focus on the people – the owners and staff.

2. Build a Professional Website

Quality content on your website is important for presenting a professional image for your business. Fresh, original content is also important for search engines such as Google, and helps your ranking on search engines.

Your website is the first impression people will have about your business. So, from a traveller’s perspective, it needs to be clean (uncluttered), attractive (great photos and stylish layout), have all the important information, and be VERY easy to navigate (i.e. easy for the traveller to find what they want). It should also be trustworthy (professional looking and secure) and allow travellers to check availability and book instantly. From the owner’s perspective, it should be easy to update or change (internally), have all the important information available, rank well on search engines, and be reliable with minimal downtime. It should also be very affordable and easy to integrate with online tools like booking engines and channel management.

3. Get Social (Engage with your Guests)

Social media is becoming a hugely important way for accommodation providers to build and maintain relations with guests and find new guests through word of mouth feedback and active referrals. Tools are also available now to put booking functionality on your Facebook page, creating a whole new channel to market for you.

What Does White Collar Crime Law Involve?

What Does White Collar Crime Law Involve?

White collar crime is non-violent and refers to financial crimes such as fraud, bribery, cybercrime, insider trading, identity theft, forgery, embezzlement and money laundering, that are committed by businesses and governments.

What Does White Collar Crime Law Involve?

Forms of business ownership vary by jurisdiction

Forms of business ownership vary by jurisdiction

Forms of business ownership

  • Sole proprietorship: A sole proprietorship, also known as a sole trader, is owned by one person and operates for their benefit. The owner operates the business alone and may hire employees. A sole proprietor has unlimited liability for all obligations incurred by the business, whether from operating costs or judgments against the business. All assets of the business belong to a sole proprietor, including, for example, computer infrastructure, any inventory, manufacturing equipment, or retail fixtures, as well as any real property owned by the sole proprietor.

Business Bla..Bla.. Expressions - Writing Email In English

Business Bla..Bla.. Expressions - Writing Email In English

We often hear how writing emails in English can cost just too much time. One solution that works for many people is to begin building a “toolbox” of useful phrases. A toolbox is a simple idea – you just start keeping a list of common and useful expressions – perhaps on your desktop or in a notebook next to your keyboard? There’s nothing wrong with reusing some standard phrases if it helps save you time and communicate clearly. You probably already have 2 or 3 sentences you reuse again and again. But sometimes the tone just isn’t right, is it? To help you find the right words when you need them here are 20 great expressions for closing an email. As you read through them ask yourself two simple questions:

1. When would I use this?

2. When will I use this?

Harsh Reality Of StartUp

Harsh Reality Of StartUp

Harsh Reality Of StartUp

1. Nobody is waiting for your company to exist.

2. New products and services are created everyday.

3. People aren't exactly hunting looking to spend their money on stuff they haven't heard of.

4. The second your name or brand is a barrier to your growth, there is a huge problem.

5. Think about what comes first, or your customer's needs? it's not going to feel good any of those times.

5 Quick Steps Create a Marketing Plan

5 Quick Steps Create a Marketing Plan

1. Situation Analysis (big lines of your company's current situations)

Short description of your current product or service offering, the marketing advantages and challenges you face, and a look at the threats posed by your competitors. Write down your unique selling proposition (USP) and ask why they want you and not others?

2. Your Main target Audiance

If you're marketing to direct consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. Business to business (B2B) marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.

3. Goals

Make it realistic and measurable so that you can easily evaluate your performance.
What about 5% increase in the 1st quarter? 10% for 2nd quarter, 7% for 3rd quarter and 5% for 4th Quarter?

Smartphone Is Always A +

Smartphone Is Always A +

Smartphone Is Always A +

Figures Smartphone

76% 15+ equipped with a smartphone

Top 5 uninstalled apps categories

  • 54% Games
  • 21% Lifestyle / navigation, etc
  • 17% News
  • 14% Travel
  • 14% Sport / health

Operating systems

  • 63% Android OS
  • 27% Apple OS
  • 7% Microsoft OS
  • 3% Other OS

Top 5 categories of apps downloaded

  • 50% Games
  • 34% Social media
  • 28% Weather forecasts
  • 27% Instant messaging
  • 22% Bank

Source: Mediametrie - EBG 207

Dynamic Ads

Abandoned Shopping Carts

Too many abandoned shopping carts are most of the problem for most online marketers. In fact, almost three-quarters of shopping carts worldwide are abandoned before the potential customer enters their payment information.

Follow Up

If you’re not following up with potential customers who were close to completing a purchase, you’re quite simply missing out on sales.

Data from eMarketer shows that a retargeting message within an hour of abandoning the cart results in a 20.3% conversion rate. Second and third messages also convert well, with a third message after 72 hours converting at 18.2 percent. eMarketer’s statistics are based on emails, but they note that retargeting ads are another key option for this kind of messaging.

Dynamic Ads

Using dynamic ads in combination with data gleaned from the Facebook Pixel, you can serve ads promoting the exact product currently sitting abandoned in your potential customer’s shopping cart, providing the nudge your fans need to head back to your website and complete the sale. You could even offer an incentive, like a discount or free shipping, to help overcome the challenges that may have caused them to abandon the cart in the first place.


 Image via eMarketer.

You Have 2 Seconds To Make A First Impression


Judgments made after a 100-ms exposure correlated highly with judgments made in the absence of time constraints, suggesting that this exposure time was sufficient for participants to form an impression.

One's first impressions are affected by whether he or she is alone or with any number of people.

The 2 traits most quickly detected and evaluated in a study of human faces are trustworthiness and attractiveness. And followed by: likeability, competence and aggressiveness.

Most people want to be around with people they like. People want to do business with people they like.
Be likeable, even in the first 1/10 of a second.

TOP 10 - How To Make A First Impression

  1. Be yourself & think likeable.
  2. A professional appearance will enhance your personal brand.
  3. Plan ahead and find out who will attend the meeting. Do your homework before you show up!
  4. “Rehearsing” what you will say and do in those first seven seconds.
  5. Arrive a few minutes early.
  6. Make very positive eye contact with whomever you meet and greet.
  7. Give a firm hand shake.
  8. It's not about you & listen effectively.
  9. Mind your body language & attitude.
  10. Knowledge is power and say it well!

Remember the details of the first meeting. This is also the golden rule of being a good conversationalist or customer oriented company.

We expect people we meet to have minimum standards of politeness and cleanliness but those standards are subjective.

Once you have done all that, relax! the show must go on. Now is the time to make that first impression pay off.


Adolphs R., Tranel D., Damasio A.R. (1998). The human amygdala in social judgment. Nature, 393, 470–474. Google Scholar CrossRef, Medline