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Visa Launches the First of its Kind Digitally Integrated Airport Privilege Program in Asia Pacific

Visa Launches the First of its Kind Digitally Integrated Airport Privilege Program in Asia Pacific

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Search Engine Optimization & SEO

Page optimization is an essential part of the SEO process and greatly affects the search engine ranking of your website. The majority of web traffic is driven by the major commercial search engines, Google, Bing, & Yahoo


This includes content and technical issues which need to correspond to the rules and demands provided by the major search engines.

What search engines are looking for:

- Content: Is determined by the theme that is being given, the text on the page, & the titles & descriptions that are given.

- Performance: How fast is your site and does it work properly?

- User Experience: your website look? Is it easy to navigate? Does it look safe? Does it have a high bounce rate?

- Authority: your website has good and enough content to link. Do other authoritative sites use your website as a reference or cite the information that’s available?


What search engines are NOT looking for:

- Keyword Stuffing: overusing keywords on your pages.

- Purchased Links: buying links will get you nowhere when it comes to SEO, so be warned.

- Poor User Experience: make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher & you have content on your website, chances are something is wrong.



Time is money use what you have

The rigidity of these structures is their undoing. Efficient work is about getting things done — often in the moment. And the processes in and away from your office should reflect that.

If you complain about not having enough time, fix it. If you’re the leader, you shouldn’t allow a structure that steals your time.

Make It About Moments

The toughest business to run is “running” a family — you never know what drama will happen next with one of the kids. A bleeding knee, a lost toy, a nasty breakup? No matter what, caring parents always find that magical moment when time seems to stand still and the only thing that matters is taking care of a loved one. So when you’re short on time, make it about those magical moments that really matter:

  1. Moments of Yes

Questions with one-word answers shouldn’t require entire emails. If someone needs to sign off on something, let that person give approval or denial with a single smartphone tap. You’ll eliminate thousands of hours in wasted time by simply going mobile and avoiding a cumbersome system.

  1. Moments of Reach

My job is to communicate with everyone in the organization, and when my lines of communication shut down, it inhibits my ability to function. If not everyone has access to the same lines of communication — for instance, if many employees work remotely — that task is even more laborious. Without clear lines of communication, the whole system bogs down.

Today, reach is no longer an issue. You can reach everyone where they always are: on their smartphones. Turn your announcements, instructions, and processes into mobile moments, and you’ll save countless hours while keeping everyone informed.

  1. Moments of Truth

Business is about information. Communicating key figures such as the forecast, inventory, or any other metrics should be as easy as reading about last night’s game.

Turn those key figures into moments of truth on your smartphone, saving people hours of digging through emails or staring at that huge dashboard with overwhelming information.

  1. Moments of Productivity

None of this is really magic; it’s all about empowerment and engagement. If you’re short on time, don’t look for more. Use the time you do have more productively. Turning all your approvals, communications, and key figures into small magical moments cuts wasted hours and boosts productivity — leaving time for the things you care about most, whether that’s an extra brainstorming session or an extra hour with the kids.

Always ask yourself, “If I had just one more moment, how would I make that moment count?”

8 Reasons Why You Need a Website

8 Reasons Why You Need a Website

1. Your business will gain credibility
2. Websites never sleep and always accessible
3. Your top competitor has a website
4. It gets you found. "Just Google It"
5. Websites improve customer confidence & corporate image
6. Small businesses have higher revenue, with a professional website
7. Websites help establish more customers
8. Reachable anywhere

8 Raisons pour lesquelles vous avez besoin d'un site Web

1. Votre entreprise va gagner en crédibilité
2. Siteweb ne dorment jamais et toujours accessible
3. Votre principal concurrent a un site
4. Vous pouvez être trouvé. Il suffit de demander "Google"
5. Sites améliorer la confiance des clients et image de l'entreprise
6. Les petites entreprises ont des revenus plus élevés, avec un site web professionnel
7. Sites aider à établir plus de clients
8. Joignable partout

8 Alasan Mengapa Anda Perlu Website

1. Bisnis Anda akan mendapatkan kredibilitas
2. Website tidak pernah tidur dan selalu dapat diakses
3. pesaing atas Anda memiliki website
4. Bisnis Anda dapat ditemukan. "di Google saja".
5. Website meningkatkan kepercayaan pelanggan & citra perusahaan
6. Usaha kecil & menengah akanmemiliki pendapatan yang lebih tinggi, dengan website profesional
7. Website dapat membantu untuk mendatangkan pelanggan
8. Terjangkau di mana saja

Get your audience to visit your website through email marketing

Email marketing is one of the best ways to appeal to your audience & get them to visit your website.

It helps you market your products and services with the use of the email channel with the best chances for making a profit & reaching your goals.
Your website visitors, email, mobile subscribers and those who have connected with you on social media will appreciate your messages even more if they’re personalized.

Get their permission to use it. Once you receive permission the next step is personalization and building of data around the consumer.

Presenting an appealing email marketing message is very important!
Content email marketing is a great tool that you should learn to use regardless of what kind of a business you run. When you use it well, people will start to see you as a trusted source, which makes them more likely to buy what you sell.

Success in Your International Projects

Succeeding your international project is not that easy. You will need the temporary change in living & working environment. This is about the management of your projects across boarders & cultures.

One of the primary challenges in international projects is to ensure that every team member has the proper vision & mission. Most importantly they speak the same language!


Your main objectives:

  • Develop your sales

  • Conquer new international markets

  • Anticipating changes in competition

  • Clarify your business goal



In the international business environment, there is no such standardization that match 100%, as you wish

You have to consider the following: 

  • Political & legal systems

  • Cultural differences

  • Accounting standards

  • Quality standards & unit of measure

  • Language barriers

  • Time zone changes

  • Economic conditions


Key of success:

  • Adaptation skills & attitude modesty

  • Intercultural communication skills & sociability

  • Extensive knowledge of the host country

  • International management skills

  • Personal & professional commitment to the assignment and to experiencing an enriching life in another culture


Your organization must be internationally effective:

  • Prioritize your objectives, performance target & be realistic

  • Be clear & make sure that everyone is understood on: agreement with partners, operational goals & performance targets

  • Select partner organizations that have compatible or complementary competencies, management practices & organizational cultures

  • Be clear on governance mechanisms and definitions of the roles and responsibilities of the partner organizations and the middle and senior project managers

  • Constantly assess the sociopolitical and economic environment of the project,Making ongoing adjustments during implementation if necessary, for sure there are considerations & limitations


Provide cross-cultural training with essential skills for living and working in another culture and interacting with expatriate colleagues. Appoint a senior-level project manager who will ensure funding, obtain the CEO’s attention, facilitate headquarters-to- field communication, and troubleshoot on issues.