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Smartphone Is Always A +

AB Consulting

Smartphone Is Always A +


Smartphone Is Always A +

Smartphone Is Always A +

Figures Smartphone

76% 15+ equipped with a smartphone

Top 5 uninstalled apps categories

  • 54% Games
  • 21% Lifestyle / navigation, etc
  • 17% News
  • 14% Travel
  • 14% Sport / health

Operating systems

  • 63% Android OS
  • 27% Apple OS
  • 7% Microsoft OS
  • 3% Other OS

Top 5 categories of apps downloaded

  • 50% Games
  • 34% Social media
  • 28% Weather forecasts
  • 27% Instant messaging
  • 22% Bank

Source: Mediametrie – EBG 207

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