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marketingstrategy

5 Quick Steps Create a Marketing Plan

5 Quick Steps Create a Marketing Plan

1. Situation Analysis (big lines of your company's current situations)

Short description of your current product or service offering, the marketing advantages and challenges you face, and a look at the threats posed by your competitors. Write down your unique selling proposition (USP) and ask why they want you and not others?

2. Your Main target Audiance

If you're marketing to direct consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. Business to business (B2B) marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.

3. Goals

Make it realistic and measurable so that you can easily evaluate your performance.
What about 5% increase in the 1st quarter? 10% for 2nd quarter, 7% for 3rd quarter and 5% for 4th Quarter?