KPIs are non-financial measures of company performance, they have no monetary value but help generate the company’s profit. There is no single type of indicator, they must be studied on a case-by-case basis. A KPI (Key Performance Indicator), also known as a key indicator or performance measure, is a measure of the level of performance of a process. The value of the indicator is directly related to a target set in advance and is usually expressed in percentage values.