How to make email messages that have an impact on your target?
Have you ever wanted to grab your computer and manually select the person(s) you want to talk to? Or wanted to get in touch personally with a new visitor to your site?
“Targeted messages are one of the components of a successful transactional model of communication.”
1. Essential Elements to Generate Interest
Subject Line Strategy
The subject line should draw attention. The recommended length is 50 characters. Evoking current topics or emojis are good practices. Avoid generic titles like “Urgent need” or “Free for you” to stay out of junk/spam.
The Sending Address
The address must reassure with a personalized name associated with your company name. Personalization generates a significantly greater number of email openings.
Engaging Content
Adapt the form to your target. A simple message works for orders, but a balance of text and images is needed for newsletters. Don’t say too much—arouse curiosity to encourage clicks.
Visual Hierarchy
Make reading easier by highlighting the most important information: use words in bold and bulleted lists. Highlight essential info at the beginning of the message.
3. Opt for a positive tone and a neat design.
Integrating a video into a message generates a better open rate: find out how and why to send a video by email (GetResponse.com).
Incentive Click Buttons (CTA)
A single action button meets your priority objective: redirection to your website, promotion page, social networks, or registration for an event.
Button Strategy
- Place buttons at the top of your message.
- Use contrasting colors for high visibility.
- Use action verbs: “I discover”, “Subscribe”, “Download”.
Pay particular attention to the landing page on which the recipient arrives after clicking on your action button.
