Dynamic ads are a type of advertising that allows businesses to create and display personalized ads to customers based on their browsing behavior or previous interactions with the business.
Abandoned Shopping Carts
Too many abandoned shopping carts are most of the problem for most online marketers. In fact, almost three-quarters of shopping carts worldwide are abandoned before the potential customer enters their payment information.
If you’re not following up with potential customers who were close to completing a purchase, you’re quite simply missing out on sales.
Data from eMarketer shows that a retargeting message within an hour of abandoning the cart results in a 20.3% conversion rate. Second and third messages also convert well, with a third message after 72 hours converting at 18.2 percent. eMarketer’s statistics are based on emails, but they note that retargeting ads are another key option for this kind of messaging.
Using dynamic ads in combination with data gleaned from the Facebook Pixel, you can serve ads promoting the exact product currently sitting abandoned in your potential customer’s shopping cart, providing the nudge your fans need to head back to your website and complete the sale. You could even offer an incentive, like a discount or free shipping, to help overcome the challenges that may have caused them to abandon the cart in the first place.
Here are some examples of dynamic ads
Retargeting ads are a type of dynamic ad that targets customers who have previously visited a business’s website but didn’t make a purchase. These ads can display specific products or services that the customer viewed on the website, or suggest related products that the customer might be interested in. For example, if a customer viewed a specific pair of shoes on a retailer’s website but didn’t buy them, the retailer can display retargeting ads featuring the same pair of shoes or similar products.
Upselling ads are a type of dynamic ad that suggests additional products or services to customers who have already made a purchase. These ads can be based on the customer’s previous purchase history or browsing behavior. For example, if a customer has just purchased a laptop, an upselling ad can suggest additional accessories, such as a laptop bag or external hard drive.
Cross-selling ads are a type of dynamic ad that suggests complementary products or services to customers based on their previous purchases or browsing behavior. For example, if a customer has purchased a camera, a cross-selling ad can suggest related products, such as lenses or camera bags.
Location-based ads are a type of dynamic ad that displays products or services based on a customer’s geographic location. For example, if a customer is in a specific city or region, a location-based ad can display products or services that are available in that area, such as local events or promotions.
Dynamic creative ads
Dynamic creative ads are a type of dynamic ad that automatically creates and displays personalized ads based on the customer’s browsing behavior or previous interactions with the business. For example, if a customer has viewed a specific product on a retailer’s website, a dynamic creative ad can display an ad featuring that product with a personalized message or discount offer.
Image via eMarketer.
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