As tough times lie ahead for businesses, effective and impactful marketing management is more important than ever to maintain a steady flow of customers (and therefore adding more revenue). Is your marketing team ready for this challenge? If this is not the case, it is time to look into the marketing management of your organization.
Marketing management solutions are tools or systems used by organizations to manage their marketing operations effectively.
These solutions are designed to streamline marketing processes, improve efficiency, and boost profitability. They help businesses to make informed decisions, optimize their marketing campaigns, and build stronger customer relationships.
What is Marketing Resource Management?
Marketing Resource Management is a category of marketing software that enables businesses to simplify, automate, and measure their marketing operations to increase productivity, reduce time to market, and improve revenue faster. Businesses of all sizes and in all industries use marketing resource management to become more efficient, faster and more economical in their marketing strategy.
Marketing resource management tools include Digital Asset Management, workflow, brand templates, brand guidelines, budget and planning modules, ROI tracking and CMS/e-commerce integration.
Why do you need a business case?
Whether the economy is booming or in crisis, getting approvals for marketing investments is difficult. Indeed, marketing departments work daily to prove the return on investment of their campaigns and, as a result, can find it difficult to justify their expenses.
It’s no surprise, then, that in times of economic downturn, marketing budgets are often the first to be slashed. But even when times are good, investments are focused on applications that are primarily aimed at facilitating sales and providing an instant return on investment.
What is marketing strategy?
A marketing strategy is a process of study and reflection whose aim would be to approach as closely as possible the adequacy between supply and demand. This approach is part of the company’s strategy or organizations’ marketing plans.
Our marketing consultant works with companies to implement specific strategies. Depending on your needs, we are looking for solutions that will increase your company’s reputation, attract new customers and retain old ones. Thanks to our marketing skills, we know well the expectations of the market on which he is constantly on commercial watch.
1. Main missions
- Carrying out a market study
- The implementation of a strategy for the launch of a new product
- The design of a specific promotional campaign
- Statistical analysis of the situation with
- assessment and proposed solutions
2. Marketing and communications consultant
The marketing and communication consultant is responsible for both the marketing and the communication of the company. He develops, implements and manages the company’s marketing and communication strategy on different channels.
- Develop a marketing and communication plan to meet the company’s objectives.
- Manage and drive a content strategy: presence on the web, social networks, internal communication, press articles, etc.
- Support the sales teams around the marketing of offers and associated actions: mastery of CRM, design and management of marketing automation campaigns.
- Develop the annual budget and carry out regular reporting of the actions carried out and the results obtained.
3. Digital marketing consultant
Our consultant defines and implements the digital strategy of the company. It directs its strategy by using only digital tools.
- Define the digital marketing strategy.
- Refine the lead generation process to improve conversion rates.
- Ensure the optimization of online media purchases.
- Manage online marketing budgets.
- Identify, test and deploy new digital marketing levers.
- Manage SEO/SEA projects.
- Guarantee the expansion of SEO and SEM.
- Manage the social media editorial line and develop and implement the social media and brand content action plan.
- Manage networks of influencers and exchange clubs on SR (Social Reach).
- Manage the brand’s performance across the entire digital sphere and ensure its e-reputation.
- Manage data/tracking and web analytics projects.
What does marketing resource management software do?
As discussed above, marketing resource management is a changing category, but here are a few reasons why teams are using MRM tools today:
- Planning, organizing and budgeting marketing programs and activities
- Management of content and documentation workflows
- Content and campaign alignment
- Unique functionalities, adapted to the role of each member of the team (for example, a specific dashboard for the campaign manager of the company, with visualization of essential indicators)
- Insights into content performance and ROI
- Preservation of conformity to the brand image
- Transparency and visibility
MRM software bridges the gap between planning and execution. They speed up production, review and approval. And with streamlined workflows, trusted access levels, and collaborative work environments, they allow internal and external teams to collaborate in a shared space.
What types of teams will benefit from marketing resource management software?
Whether it is active in a small to medium-sized business or a large international company, any marketing team that needs to coordinate several members (or several teams, internal or external) can benefit from MRM software. When teams are geographically dispersed, MRM software becomes even more important to ensure a smooth flow of content production and marketing.
In our environment transformed by Covid-19, where more than 60% of marketers have reallocated their resources to creating better customer-facing digital interfaces and 61% of staff are working from home, it is not surprising that MRM technology becomes more essential every day.
Solutions for your marketing management
In today’s highly competitive business environment, marketing management solutions have become essential for businesses of all sizes. These solutions offer a wide range of benefits, including:
Data Analysis and Reporting
Marketing management solutions offer advanced analytics and reporting tools that enable businesses to track and analyze their marketing performance in real-time. This helps companies to make data-driven decisions, optimize their marketing campaigns, and improve their return on investment (ROI).
Marketing management solutions allow businesses to plan, execute, and manage their marketing campaigns from a single platform. This includes everything from creating campaigns, managing budgets, and tracking performance to automating tasks and workflows.
Customer Relationship Management (CRM)
Marketing management solutions often include CRM features that help businesses to build stronger customer relationships. This includes tools for managing customer data, tracking customer interactions, and creating personalized marketing campaigns.
Social Media Management
Social media has become an integral part of modern marketing. Marketing management solutions offer social media management tools that enable businesses to manage their social media presence, monitor social media conversations, and engage with their audience.
Lead Generation and Management
Marketing management solutions often include lead generation and management tools that help businesses to identify and target potential customers. This includes everything from creating landing pages and forms to tracking leads and nurturing them through the sales funnel.
Email marketing is still one of the most effective ways to reach customers. Marketing management solutions offer email marketing tools that enable businesses to create and send personalized email campaigns, automate email workflows, and track email performance. Read also: Get your audience to visit your website through email marketing
Marketing management solutions often include marketing automation tools that help businesses to automate repetitive marketing tasks, such as sending emails, posting on social media, and tracking leads. This helps businesses to save time and improve efficiency.
When choosing a marketing management solution, businesses should consider their specific needs, budget, and goals. Some solutions are designed for small businesses, while others are geared towards larger enterprises. Businesses should also look for solutions that offer robust reporting and analytics, as well as easy integration with other marketing tools and systems.
In conclusion, marketing management solutions are essential for businesses that want to stay competitive in today’s fast-paced business environment. These solutions offer a wide range of benefits, including data analysis and reporting, campaign management, customer relationship management, social media management, lead generation and management, email marketing, and marketing automation. By choosing the right marketing management solution, businesses can optimize their marketing operations, improve efficiency, and boost profitability.
What is your Digital Marketing strategy?
What do you need ?
Do you want to generate more qualified leads via LinkedIn Ads or Google Ads acquisition campaigns, SEO inbound marketing through content creation, scraping to feed email automation?
Need to drive more traffic to your website? Let’s set up Google Ads campaigns (SEA), display advertising and content writing to boost your SEO (SEO Friendly) and position yourself in the first Google search results.
Need to boost your sales, via a sustainable acquisition strategy? I offer paid Google Ads and Facebook Ads campaigns based on performance and profitability: cost per conversion, ROI and ROAS.
Does your business need to gain notoriety and coverage on the web? With Facebook Ads campaigns on affinity audiences as well as Display ads? As a digital marketing freelancer, I support you to considerably boost your visibility on the internet.
Tracking and analytics
Acquisition campaigns are good, but if you can’t measure their reach and improve them, that doesn’t have much interest in the long term. Tracking key conversions and sales via Google Tag Manager as well as a well-configured Google Analytics account is essential to improve and scale your digital acquisition campaigns over the long term.
You want to boost your digital communication, gain followers and improve your engagement rate on Instagram and/or Facebook I offer you brand content support on the identity of your social networks as well as follower acquisition campaigns and of commitment.
Stop struggling, start thriving. Contact us today and see how AB Consulting can help you overcome your challenges and reach new heights.
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